Welcome to SURU
Our Beginning
SURU was born from a simple but powerful belief:
What we choose to buy shapes the world we live in.
Founded by Jeena Gurung Vomhof, SURU is a global lifestyle brand rooted in heritage,
craftsmanship, and ethical impact. As an immigrant entrepreneur from Nepal, Jeena created
SURU to bridge cultures — connecting skilled women artisans in Nepal with conscious
consumers in the United States.
This isn’t fast fashion.
This isn’t mass production.
This is intentional living.
Every piece represents a beginning — for the artisan who made it, and for the home or life it
enters.
2011
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2016
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2020
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2022
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2024
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Meet The Founder
Jeena Gurung Vomhof
Jeena Gurung Vomhof is a Nepali-American entrepreneur, mother, and community leader who believes business is a vehicle for transformation.
After building successful service-based businesses, she felt called to create something scalable, sustainable, and globally impactful.
SURU represents her roots.
Her resilience.
Her redefinition of what’s possible.
She didn’t just want to sell products.
She wanted to build systems that create generational opportunity.
And this is just the beginning.
My path has been shaped by challenges, resilience, and the unwavering support of those who saw my potential when I struggled to see it myself. SURU is more than just a brand—it’s a reflection of my own journey. It is a place where culture meets creativity, where artisans’ stories are honored, and where people are reminded that they, too, can begin again.
Empowering Through Artistry
As a minority woman-owned business, I created SURU not just to offer handcrafted collections from Nepal, but to give artisans a voice and a global platform. Every piece we curate is woven with stories of perseverance, heritage, and craftsmanship. Every artisan we partner with is more than a creator—they are changemakers, preserving traditions that deserve to be celebrated.
I want SURU to be more than a marketplace—I want it to be a movement of courage and transformation. A space where people are reminded that no matter what they have gone through, they have the power to rise, to dream, and to fly.
Our Values
Our Guiding Principles
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Artisans
Supporting Local Artisans
We champion the unique talent and creativity in our community by featuring the handcrafted treasures and meticulous work of local artisans. This commitment ensures that quality, unique pieces are valued and sustained.
Empowering Women
We champion the unique talent and creativity in our community by featuring the handcrafted treasures and meticulous work of local artisans. This commitment ensures that quality, unique pieces are valued and sustained.
Earth-Conscious Practices
We believe that true beauty shouldn't come at the Earth's expense. We prioritize eco-friendly practices in our operations, from sourcing materials to packaging, ensuring a business that is both beautiful and sustainable.
Meet The Artisans
every unique piece at Suru.
Reena Shrestha
Artist
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A Message to You
If there is one thing I have learned, it is that beginnings are powerful. Whether you are starting a new journey, rediscovering yourself, or chasing a long-held dream, SURU is here to remind you that it’s never too late to begin. I hope that through this brand, I can share my values of kindness, resilience, and vision with the world. I see people not just for where they are, but for who they can become.
Thank you for being here. For believing in the power of handcrafted artistry. For honoring the makers behind every piece. And most importantly, for embracing your own new beginning.
Sustainable & Ethical
Handcrafted with Love
A Story in Every Piece
Read some of our success stories
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Lia Spaniolo
EaStamp user
Lovely Calming Atmosphere
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Erica Parent
EaStamp user
Lovely Calming Atmosphere
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Our Collections
Products we are proud of
We curate and create handcrafted collections that celebrate the artistry of skilled makers from Nepal and beyond. Every item is ethically sourced, made with love, and designed to bring timeless beauty into your everyday life.
Collection
